A report shows Australian wine exports decreased by 6 per cent to 678 million litres last year.The Wine Exports Approval Report reveals bulk exports of red wine into the UK and US fell the most, offsetting a rise in white wine exports.
Despite this, the average value of wine exports actually rose 1 per cent, to $2.59 a litre, due mostly to a 3 per cent rise in the value of bottled wine exports.
The presence of free trade agreements between competing nations like Chile and important export markets such as the European Union and China were singled out by the report as a contributing factor to the decline in exports.
The report says these FTAs are an "exacerbating factor" in the drop in bulk red wine exports.Wine Australia's acting chief executive Andreas Clarke says to remain competitive, Australia must improve its image on the global market.
"I think the key message is we need to continue to work hard to build our brand and engage with our key consumers in our key markets."We just have to continue to work hard to help promote the country on a global basis."
Source:- abc.net.au
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