KOLKATA: The Indian jute industry, which is grappling with shrinking production and dearth of skilled manpower, is trying to break free of its 'gunny bag' image as neighbouring Bangladesh forges ahead in the global marketplace.
"Lack of innovation and diversification is the biggest bottleneck for the jute industry in India," said Chhabilendra Roul, additional secretary at the agriculture ministry's research and education department.
Indian jute industry is bogged down by the fibre's association with old-style sacking for grain rather than the more aesthetic uses that it's being put to in the home and elsewhere. It's also not been able to take advantage of the global shift toward natural products.
"Sacking still rules the market and manufacturers shy away from diversification because of the steady orders they procure from rice and wheat producing states and their lack of exposure to the exponentially growing global market for jute diversified products," said Roul, who's written a book on jute, on the sidelines of a discussion hosted by The Indian Natural Fibre Society (TINFS) in Kolkata.
Indian jute has traditionally been inferior to that produced in Bangladesh.
"The quality of fibre is a hindrance for the industry to venture into household accessories and fashionable items that have huge demand abroad," National Jute Board secretary Arvind Kumar said at the event, hosted in collaboration with the National Institute of Research on Jute and Allied Fibre Technology (NIRJAFT).
"This gap can be bridged with technology. The industry is in dire need for technology upgrade and modernization," he said. "Diversification into newer products is the only way for the sector to thrive in today's world."
The creation of composites is a potential area of diversification, said Sabu Thomas of the Interna tional and Inter University Centre for Nanoscience and Nanotechnology (IIUCNN) and International Unit on Macromolecular Science and Engineering (IUMSE), Kerala.
India shipped around 200,000 tonnes of jute goods abroad, valued at Rs 2,000 crore, in the year ended March 2015. Exports by Bangladesh, in comparison, topped 800,000 tonnes, worth Rs 5,000 crore, during the same period, according to the Indian Jute Mills Association (IJMA).
"We must not look at jute as a cheap product," said OP Prahaladka, director and national convener for the eastern region at the Export Promotion Council for Handicrafts, highlighting the innovative use of the fibre in adding aesthetic value to household items.
India exports diversified jute products worth about Rs 800 crore every year. "We have sufficient resources to take it to Rs 1,600 crore," Prahaladka said. "But it needs entrepreneurial support. Without support from the private sector and greater synergy between the government and entrepreneurs, it is impossible to revive the industry."
Source :economictimes.indiatimes.com