Kerala State Handloom Development Corporation Ltd (Hanveev) on Monday said it is introducing new products like organic cotton in this Onam season to bring its business back to profit. The company, which has an accumulated loss of Rs 58 crore over the 46 years of its existence, expects that the new products will generate about 50% of its revenue in the current fiscal.
"Organic cotton is grown without using artificial fertilizers or pesticides and we are sourcing it from the National Handloom Development Corporation (NHDC)," said N Lakshmanan Nambiar, managing director of Hanveev.
Although this cotton yarn is 30% costlier compared to the normal one, demand is high for products made with it due to its popularity among eco-conscious people, especially tourists from abroad, he said. The new products to be introduced include shirting and churidhar materials.
Source:- timesofindia.indiatimes.com
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