India Mobile And Smartphone Market-Q2-2015

 

Indian Mobile Phone Market Monitor – Q2, 2015

 

The Overall Mobile Phone market in India stood at 60.8 million units in Q2-2015, which is a Q/Q growth of 12.4% and Y/Y decline of 2.5%.

Smartphones contributed 41% of the total mobile phone market with 25 million units in Q2-2015.

After showing a downtrend for two straight quarters, Smartphones market registered Q/Q growth of 23.5% and Y/Y growth of around 30%.

 

 

Ø  Samsung maintained its top position in overall mobile phone market with market share of 18.9%.

 

Ø  In Smartphone segment, although Samsung retained the top position with the market share of 21.5% in Q2-2015 but it witnessed a decline from market share of 28% in Q1-2015. During the same time period Smartphone market has registered Q/Q growth of 23.5%.

 

Ø  Micromax is going steady with its second position capturing market share of 12.6% in overall mobile phone market.

 

Ø  In Smartphone segment, Micromax has notched up its market share to 17.9% in Q2-2015. During Q2-2015 the domestic manufacturing of its smartphones has gone up to 2.5 million units contributing more than 50% of its smartphones portfolio.

 

Ø  INTEX, which entered the Top 5 vendors list of overall mobile phone market in Q4-2014, has continued its upward trend to reach 3^rd position with 9.6% market share of overall mobile phone market in Q2-2015.

 

Ø  INTEX also maintained its 3^rd rank in smartphone segment with market share of 10.2% and sales of over 2.5 million units of smartphones in Q2-2015.

 

Ø  LAVA including Xolo has reached no. 4 position by capturing market share of 8.2% of overall mobile market but it slipped down to 5^th position in smartphone segment with 7% market share in Q2-2015.

 

Ø  Lenovo including Motorola has raced up to 4^th position in Smartphone segment with 7.6% market share in Q2-2015. Its smartphone models A6000 & A6000-Plus did well to put Lenovo marginally ahead of Lava.

 

Ø  Microsoft-Nokia slipped down to 5^th position in overall mobile market, down from 9.4% market share in Q1-2015 to 7.5% market share in Q2-2015.

 

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Methods

• The report covers Imports of Completely Built Units (CBU) of Mobile Phones and also domestic manufacturing/assembling in India.

• CBU figures are based on actual imports of Mobiles handsets into India. Mobile handsets which are in transit but not received in India by the end of quarter are not taken into account.

• Domestic manufacturing figures are obtained from Imports of a key component used in mobile phone manufacturing.

 

Cybex Exim solutions Pvt Ltd. tracks Import and Export shipments of India and several other countries.  Cybex prepares analytical reports on various products like Mobile phones, Tablet-PCs, Data Cards, Notebooks etc.

 

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