Foreign carmakers that entered India in a bid to target domestic markets have seen increased exports, which are well over their local sales.
FY15 saw car exports from India increase substantially. Three of the manufacturers- Volkswagen, Ford and Nissan have exported more cars than they have sold in India for the period 1st April 2014 to 31st March 2015.
These new companies have set up operations in India to cater to the demands of local markets as well as that of exports. This has allowed the companies to maintain optimum capacity utilization during periods when domestic demand is lower than expectations.
German automaker, Volkswagen exports of Vento increased by 74.45% to 56,064 units as against exports of 32,447 units in FY14. VW Vento was created for the Indian market but found increased acceptance in countries like Mexico and South Africa. Nissan exported substantial volumes of both the Micra and Sunny.
Nissan produced 82,271 units of Micra out of which 76,120 were exported while 44,593 units of Sunny were produced with 38,759 units exported. Nissan exports for period FY15 stood at 65-75% of total vehicles produced in the country. Ford also increased exports from India during the same period with added demand for its compact SUV EcoSport.
While exports of foreign car makers increased substantially, exports of Hyundai and Maruti Suzuki also improved significantly with India exporting 19.3% of 3.22 million passenger vehicles produced during 2014-15. FY15 saw Hyundai retain the title of being the largest PV exporter from India, followed by Nissan and Maruti. Overall, the five major automakers – Hyundai, Maruti, Nissan, Ford and VW contributed over 93% of exports volumes during the period FY15.
Source:rushlane.com
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