IT/ILT: Where assessee made adjustment to assessee's ALP in respect of payment made to AE for purchasing ad space in relation to advertisement sales for satellite televisions broadcasted by AE in India, since there was nothing on record showing that assessee had to pay more in non-prime time slot to off-set deficit of target revenue transferred to AE in prime time slots, impugned adjustment was to be confirmed.
No comments:
Post a Comment