Following falling sales and lower than predicted demand, General Motors India is set to concentrate more on exports and new offerings in the sub four meter sedan segment.
Falling market share, low capacity utilisation and mounting losses has caused General Motors India to rework its marketing strategy with added focus on exports and introduction of new offerings in sub four meter sedan segment.
In the offing are two products from General Motors India which include a sedan based on an M300 platform besides the new gen Beat hatchback, both of which should enter markets in early 2017.
With the sub four meter sedan segment fast catching the attention of buyers in the country, GM India follows in the footsteps of both Ford and Volkswagen in introducing more models in this segment.
New launches of Sail UVA hatchback, Sail sedan and Enjoy MPV in 2013 failed to attract the desired attention in domestic markets and hence the company will be boosting exports. GM India has commenced exports of the Beat hatchback to China while the company will be planning exports of over 30% of total production by 2017. GM India is exploring markets of South Africa, Mexico and other Latin American markets while using India as its export base.
GM India is at present operating at 30% of capacity and losses mounted to INR 6,552 crores at the end of FY 2014. Market share currently stands at just 2.2% while sales have dipped 36% to 32,567 units during the April-October period.
Source:rushlane.com
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