Monday, 24 March 2014

ITAT upheld TP adjustment on 'Sony Mobile' as AMP exp. incurred by assessee contributed to brand bui

IT/ILT : Where assessee engaged in importing, buying and selling and distributing wide range of mobile phones in India, actively contributed to brand building for its AE which was evident from fact that its AMP/sales ratio was higher than those of comparables, impugned order of TPO making adjustment to assessee's ALP on account of reimbursement of AMP expenses, was to be upheld


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