Harley Davidson India will begin assembling the Street 750 at its facility in Bawal, Haryana, from the second quarter of 2014 and also plans to export it to Europe.
India is the only country outside the US to be making the new bike, which is built on the completely new ‘Street’ platform, and this will be the first HD product to be exported from the facility.
The first Harley Davidson member in the sub-Rs-5-lakh segment, the Street 750 will be unveiled at the India Bike Week in Goa in early January, following which it will be showcased at the forthcoming Delhi Auto Expo.
In Pune to inaugurate HDI’s 11th dealership in India, Anoop Prakash, Managing Director HD India, said commercial deliveries of the Street 750 will begin by April or May of 2014, adding that the Made-in-India bike will also be exported to Italy, Portugal and Spain. Total shipments of the model (US and India) are pegged between 7,000 and 10,000 units.
To enable assembly of the Street 750, Harley Davidson will increase its investment in the Indian facility by around 35 per cent. At present it assembles nine of the 11 models it sells in the country and says it expects sales at the end of 2013 to touch 4,000 units since the 2010 launch.
India is already on the global sourcing map of the American heavy bike maker, and locally assembled motorcycles already have some Indian content. The plan is to increase this with time, Prakash said.
Another revenue stream for Harley Davidson is merchandise and accessories. “Globally this accounts for around 18 per cent of total sales, including 5 per cent for riding gear alone, and this is more or less also the case in India,” he added.
HDI will inaugurate two new dealerships in Goa and Mumbai over the coming weekend, and plans to add three more next year to take the total to 16. Amongst the locations being considered are tier-2 and 3 towns including Surat, Coimbatore, Guwahati and Kozhikode.
Source:- thehindubusinessline.com
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