ITAT didn't accept meagre allocation of advertisement exp. to assessee as its sales had increased mu

IT/ILT: Where assessee along with its parent company incorporated in Korea entered into an agreement with Global Cricket Corporation (GCC) to sponsor Cricket World Cup 2003 to promote sale of LG products and cost of sponsorship was shared between assessee and its parent company in ratio of 40:60, since assessee's sales had increased by 35.04 per cent during financial year 2002-03 pursuant to sponsorship of cricket event, TPO's action of apportionment of GCC contribution in ratio of 5.40:94.60 be