Apple and pear farmers say they aren't enjoying the full benefit of the booming cider industry.
Demand for the craft beverage has doubled over the past five years, according to business analysts IBIS World.
Boutique cider brewer Michael Stafford says farmers should be experiencing greater demand for apple and pear juice because of the cider revolution.
But he says that isn't happening because the big brewers are using cheap imported concentrate to make cider instead.
"It distorts the market price here, in that it sets a very low floor price," Mr Stafford said.
"It would certainly be to the Australian growers' benefit. The more local juice we could use and sell at a higher price, or getting a higher price back to the primary producer, would be better.
"The major brewers have been contacted for a response, but one is yet to be provided."
Source:-www.abc.net.au
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